Rachelle

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http://zyphe.blogspot.com

What do people talk about? A group called Time Inc has produced a research study titled "Power of Celebrity", which asks what women talk about. They are aimed at marketing and helping advertisers so I don’t know how much this influenced their findings. But the results reported were suggestive. They say the study is going to be repeated in Britain and USA.

Here are some results about what women aged 18 to 44 talk about each week.

• 6% talk about politics
• 51% talk about food
• 67% talk about celebrities

The research divides women up into 5 distinct segments but it’s all based on how much they spend and how they spend it, so I won’t bother with the details.

The study also points out that the number of ads featuring celebrities had doubled in a decade to one in five. I’m not sure if that’s just in Australia.

Since reading about this I’ve been listening more closely to conversations going on around me. It does seem that people are connecting with each other via the vicarious experiences of people who are famous for being well known. How that affects what they read would be interesting to know.